Will modern design aesthetics convince Twilight teens and tweens to read classics by Austen and Shakespeare? http://nyti.ms/KFqpcg
Protobrand is a research and branding firm headquartered in Boston. Our best known product Meta4 Insight—the first online application for metaphor elicitation—reveals consumers’ deep-seated and often unconscious perceptions, thoughts, and motivations. Our team has professional skills in a variety of industries, product categories, and applications of research, ranging from segmentation to product development to branding.
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