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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Protobrand is a research and branding firm headquartered in Boston. Our best known product Meta4 Insight—the first online application for metaphor elicitation—reveals consumers’ deep-seated and often unconscious perceptions, thoughts, and motivations. Our team has professional skills in a variety of industries, product categories, and applications of research, ranging from segmentation to product development to branding.</description><title>Protobrand25</title><generator>Tumblr (3.0; @protobrand25)</generator><link>http://protobrand25.tumblr.com/</link><item><title>On its 100th anniversary, #GirlScouts unveil new designs for their iconic cookie boxes celebrating...</title><description>&lt;p&gt;&lt;span&gt;On its 100th anniversary, &lt;/span&gt;&lt;a class="twitter-hashtag pretty-link js-nav" href="https://twitter.com/search/?q=%23GirlScouts&amp;amp;src=hash" data-query-source="hashtag_click"&gt;#&lt;strong&gt;GirlScouts&lt;/strong&gt;&lt;/a&gt;&lt;span&gt; unveil new designs for their iconic cookie boxes celebrating the modern girl &lt;/span&gt;&lt;a class="twitter-timeline-link" href="http://t.co/3nnDTFB3" title="http://bit.ly/PH0THk" target="_blank" data-expanded-url="http://bit.ly/PH0THk"&gt;&lt;span class="invisible"&gt;http://&lt;/span&gt;&lt;span class="js-display-url"&gt;bit.ly/PH0THk&lt;/span&gt;&lt;span class="invisible"&gt;&lt;/span&gt;&lt;span class="tco-ellipsis"&gt;&lt;span class="invisible"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/32735867739</link><guid>http://protobrand25.tumblr.com/post/32735867739</guid><pubDate>Tue, 02 Oct 2012 10:28:02 -0400</pubDate></item><item><title>#DietCoke celebrates 30 years of global success with#DietCokeBday campaign featuring the...</title><description>&lt;p&gt;&lt;span class="Apple-style-span"&gt;&lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/?q=%23DietCoke&amp;amp;src=hash" data-query-source="hashtag_click"&gt;#&lt;strong&gt;DietCoke&lt;/strong&gt;&lt;/a&gt; celebrates 30 years of global success with&lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/?q=%23DietCokeBday&amp;amp;src=hash" data-query-source="hashtag_click"&gt;#&lt;strong&gt;DietCokeBday&lt;/strong&gt;&lt;/a&gt; campaign featuring the brand&amp;#8217;s biggest fans &lt;a class="twitter-timeline-link" href="http://t.co/78XMHGbw" title="http://bit.ly/MJbOmW" target="_blank" data-expanded-url="http://bit.ly/MJbOmW"&gt;&lt;span class="invisible"&gt;http://&lt;/span&gt;&lt;span class="js-display-url"&gt;bit.ly/MJbOmW&lt;/span&gt;&lt;span class="invisible"&gt;&lt;/span&gt;&lt;span class="tco-ellipsis"&gt;&lt;span class="invisible"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/29409247509</link><guid>http://protobrand25.tumblr.com/post/29409247509</guid><pubDate>Tue, 14 Aug 2012 10:38:00 -0400</pubDate></item><item><title>Would you guess the #Ikea brand is worth 9 billion euro? Recent restructuring reveals furniture...</title><description>&lt;p&gt;&lt;span class="Apple-style-span"&gt;Would you guess the &lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/?q=%23Ikea&amp;amp;src=hash" data-query-source="hashtag_click"&gt;#&lt;strong&gt;Ikea&lt;/strong&gt;&lt;/a&gt; brand is worth 9 billion euro? Recent restructuring reveals furniture giant&amp;#8217;s real worth &lt;a class="twitter-timeline-link" href="http://t.co/IKbQau6p" title="http://bit.ly/MBGwbD" target="_blank" data-expanded-url="http://bit.ly/MBGwbD"&gt;&lt;span class="invisible"&gt;http://&lt;/span&gt;&lt;span class="js-display-url"&gt;bit.ly/MBGwbD&lt;/span&gt;&lt;span class="invisible"&gt;&lt;/span&gt;&lt;span class="tco-ellipsis"&gt;&lt;span class="invisible"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/29063607323</link><guid>http://protobrand25.tumblr.com/post/29063607323</guid><pubDate>Thu, 09 Aug 2012 14:06:21 -0400</pubDate></item><item><title>Smartphone giants #Samsung and #Apple take brand-bashing to court as they go head-to-head over...</title><description>&lt;p&gt;&lt;span class="Apple-style-span"&gt;Smartphone giants &lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23Samsung" data-query-source="hashtag_click"&gt;#&lt;strong&gt;Samsung&lt;/strong&gt;&lt;/a&gt; and &lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23Apple" data-query-source="hashtag_click"&gt;#&lt;strong&gt;Apple&lt;/strong&gt;&lt;/a&gt; take brand-bashing to court as they go head-to-head over patent infringement&lt;a class="twitter-timeline-link" href="http://t.co/sZzDxV12" title="http://bit.ly/NJywLv" target="_blank" data-expanded-url="http://bit.ly/NJywLv"&gt;&lt;span class="invisible"&gt;http://&lt;/span&gt;&lt;span class="js-display-url"&gt;bit.ly/NJywLv&lt;/span&gt;&lt;span class="invisible"&gt;&lt;/span&gt;&lt;span class="tco-ellipsis"&gt;&lt;span class="invisible"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/28558603077</link><guid>http://protobrand25.tumblr.com/post/28558603077</guid><pubDate>Thu, 02 Aug 2012 11:20:23 -0400</pubDate></item><item><title>Love supporting products made in the #USA?#AmericanBrandProject analyzes how American your favorite...</title><description>&lt;p&gt;&lt;span class="Apple-style-span"&gt;Love supporting products made in the &lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23USA" data-query-source="hashtag_click"&gt;#&lt;strong&gt;USA&lt;/strong&gt;&lt;/a&gt;?&lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23AmericanBrandProject" data-query-source="hashtag_click"&gt;#&lt;strong&gt;AmericanBrandProject&lt;/strong&gt;&lt;/a&gt; analyzes how American your favorite brands are &lt;a class="twitter-timeline-link" href="http://t.co/ydQlqyND" title="http://bit.ly/PeYeCg" target="_blank" data-expanded-url="http://bit.ly/PeYeCg"&gt;&lt;span class="invisible"&gt;http://&lt;/span&gt;&lt;span class="js-display-url"&gt;bit.ly/PeYeCg&lt;/span&gt;&lt;span class="invisible"&gt;&lt;/span&gt;&lt;span class="tco-ellipsis"&gt;&lt;span class="invisible"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/28413334555</link><guid>http://protobrand25.tumblr.com/post/28413334555</guid><pubDate>Tue, 31 Jul 2012 11:26:48 -0400</pubDate></item><item><title>Bypassing strict #London2012 brand rules, #Nike releases#findgreatness campaign celebrating everyday...</title><description>&lt;p&gt;&lt;span class="Apple-style-span"&gt;Bypassing strict &lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23London2012" data-query-source="hashtag_click"&gt;#&lt;/a&gt;&lt;strong&gt;&lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23London2012" data-query-source="hashtag_click"&gt;London2012&lt;/a&gt; &lt;/strong&gt;brand rules, &lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23Nike" data-query-source="hashtag_click"&gt;#&lt;strong&gt;Nike&lt;/strong&gt;&lt;/a&gt; releases&lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23findgreatness" data-query-source="hashtag_click"&gt;#&lt;strong&gt;findgreatness&lt;/strong&gt;&lt;/a&gt; campaign celebrating everyday athletes &lt;a class="twitter-timeline-link" href="http://t.co/yk81c2cL" title="http://bit.ly/OnOPtD" target="_blank" data-expanded-url="http://bit.ly/OnOPtD"&gt;&lt;span class="invisible"&gt;http://&lt;/span&gt;&lt;span class="js-display-url"&gt;bit.ly/OnOPtD&lt;/span&gt;&lt;span class="invisible"&gt;&lt;/span&gt;&lt;span class="tco-ellipsis"&gt;&lt;span class="invisible"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/28055491960</link><guid>http://protobrand25.tumblr.com/post/28055491960</guid><pubDate>Thu, 26 Jul 2012 11:02:00 -0400</pubDate></item><item><title>Youthful brand #VirginMobileUSA goes for the nightlife atmosphere as it opens first #US flagship...</title><description>&lt;p&gt;Youthful brand #VirginMobileUSA goes for the nightlife atmosphere as it opens first #US flagship store in #Chicago http://on.mash.to/PbwYb9 &lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/27915709687</link><guid>http://protobrand25.tumblr.com/post/27915709687</guid><pubDate>Tue, 24 Jul 2012 12:54:09 -0400</pubDate></item><item><title>#TheHobbit‬-themed airplane joins ‪#AirNewZealand‬ fleet as flying billboards to promote the...</title><description>&lt;p&gt;&lt;span class="Apple-style-span"&gt;&lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23TheHobbit" data-query-source="hashtag_click"&gt;#&lt;strong&gt;TheHobbit&lt;/strong&gt;‬&lt;/a&gt;-themed airplane joins &lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23AirNewZealand" data-query-source="hashtag_click"&gt;‪#&lt;strong&gt;AirNewZealand&lt;/strong&gt;‬&lt;/a&gt; fleet as flying billboards to promote the upcoming film and &lt;a class="twitter-hashtag pretty-link" href="https://twitter.com/search/%23NZ" data-query-source="hashtag_click"&gt;‪#&lt;strong&gt;NZ&lt;/strong&gt;‬&lt;/a&gt; tourism&lt;a class="twitter-timeline-link" href="http://t.co/dxIuEoGs" target="_blank" data-expanded-url="http://bit.ly/LVDiFI"&gt;&lt;span&gt;http:// &lt;/span&gt;&lt;span class="js-display-url"&gt;bit.ly/LVDiFI&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;span class="tco-ellipsis"&gt;&lt;span&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/27412531178</link><guid>http://protobrand25.tumblr.com/post/27412531178</guid><pubDate>Tue, 17 Jul 2012 12:11:42 -0400</pubDate></item><item><title>#Olympics2012 sponsor #Coke launches #MovetotheBeat campaign to promote health awareness and support...</title><description>&lt;p&gt;#Olympics2012 sponsor #Coke launches #MovetotheBeat campaign to promote health awareness and support US athletes http://bit.ly/M51nWF  &lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/26558559698</link><guid>http://protobrand25.tumblr.com/post/26558559698</guid><pubDate>Thu, 05 Jul 2012 10:52:30 -0400</pubDate></item><item><title>Starbucks launches Indivisible campaign for July4th to promote American pride and donate to...</title><description>&lt;p&gt;Starbucks launches Indivisible campaign for July4th to promote American pride and donate to CreateJobsforUSA &lt;a href="http://bit.ly/Mpm42K"&gt;http://bit.ly/Mpm42K&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/26424743142</link><guid>http://protobrand25.tumblr.com/post/26424743142</guid><pubDate>Tue, 03 Jul 2012 12:11:46 -0400</pubDate><category>Starbucks</category><category>Indivisible</category><category>July4th</category><category>CreateJobsforUSA</category></item><item><title>Will a new ad campaign help GeneralMills&amp;#8217; healthy and innovative additions to Yoplait line of...</title><description>&lt;p&gt;Will a new ad campaign help GeneralMills&amp;#8217; healthy and innovative additions to Yoplait line of products beat Chobani? &lt;a href="http://bit.ly/L8AnZJ"&gt;http://bit.ly/L8AnZJ&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/26345348730</link><guid>http://protobrand25.tumblr.com/post/26345348730</guid><pubDate>Mon, 02 Jul 2012 10:04:53 -0400</pubDate><category>GeneralMills</category><category>Yoplait</category><category>Chobani</category></item><item><title>Will modern design aesthetics convince Twilight teens and tweens to read classics by Austen and...</title><description>&lt;p&gt;Will modern design aesthetics convince Twilight teens and tweens to read classics by Austen and Shakespeare?  &lt;a href="http://nyti.ms/KFqpcg"&gt;http://nyti.ms/KFqpcg&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/26140242626</link><guid>http://protobrand25.tumblr.com/post/26140242626</guid><pubDate>Fri, 29 Jun 2012 09:48:39 -0400</pubDate><category>design</category><category>Twilight</category><category>Austen</category><category>Shakespeare</category></item><item><title>How much is your &amp;#8220;like&amp;#8221; worth? $.06? Companies pay marketing services for Facebook likes...</title><description>&lt;p&gt;How much is your &amp;#8220;like&amp;#8221; worth? $.06? Companies pay marketing services for Facebook likes to improve brand image. &lt;a href="http://bit.ly/b0QuL4"&gt;http://bit.ly/b0QuL4&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/26000434422</link><guid>http://protobrand25.tumblr.com/post/26000434422</guid><pubDate>Wed, 27 Jun 2012 10:31:51 -0400</pubDate><category>Facebook</category></item><item><title>Panera latest brand extension incorporates charity and community with new pay-what-you-can...</title><description>&lt;p&gt;Panera latest brand extension incorporates charity and community with new pay-what-you-can PaneraCares stores &lt;a href="http://bit.ly/MmRhmp"&gt;http://bit.ly/MmRhmp&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/25927471399</link><guid>http://protobrand25.tumblr.com/post/25927471399</guid><pubDate>Tue, 26 Jun 2012 10:40:25 -0400</pubDate><category>Panera</category><category>PaneraCares</category></item><item><title>NestleCrunch&amp;#8217;s co-branded GirlScout candy bars sell-out, sparking excitement and controversy....</title><description>&lt;p&gt;NestleCrunch&amp;#8217;s co-branded GirlScout candy bars sell-out, sparking excitement and controversy. &lt;a href="http://bit.ly/MPPuor"&gt;http://bit.ly/MPPuor&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/25850779360</link><guid>http://protobrand25.tumblr.com/post/25850779360</guid><pubDate>Mon, 25 Jun 2012 09:29:45 -0400</pubDate><category>NestleCrunch</category><category>GirlScout</category></item><item><title>Coke introduces performance beverage CorePower to its healthy portfolio, which includes Odwalla and...</title><description>&lt;p&gt;Coke introduces performance beverage CorePower to its healthy portfolio, which includes Odwalla and VitaminWater. &lt;a href="http://bit.ly/MBfWR5"&gt;http://bit.ly/MBfWR5&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/25644707671</link><guid>http://protobrand25.tumblr.com/post/25644707671</guid><pubDate>Fri, 22 Jun 2012 09:50:56 -0400</pubDate><category>Coke</category><category>CorePower</category><category>Odwalla</category><category>VitaminWater</category></item><item><title>CrackerBarrel adds electric vehicle charging stations to build brand image. Do you buy it? ...</title><description>&lt;p&gt;CrackerBarrel adds electric vehicle charging stations to build brand image. Do you buy it?  &lt;a href="http://bit.ly/N8NgO9"&gt;http://bit.ly/N8NgO9&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/25503564818</link><guid>http://protobrand25.tumblr.com/post/25503564818</guid><pubDate>Wed, 20 Jun 2012 09:56:56 -0400</pubDate><category>CrackerBarrel</category></item><item><title>Pinterest partners with Rakuten with the hope of expanding to Japan and other global markets....</title><description>&lt;p&gt;Pinterest partners with Rakuten with the hope of expanding to Japan and other global markets. &lt;a href="http://bit.ly/LMarRz"&gt;http://bit.ly/LMarRz&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/25362374512</link><guid>http://protobrand25.tumblr.com/post/25362374512</guid><pubDate>Mon, 18 Jun 2012 10:05:37 -0400</pubDate><category>Pinterest</category><category>Rakuten</category></item><item><title>UniversalSports and BP team with Bumebox to help fans follow and learn more about 2012 Olympic...</title><description>&lt;p&gt;UniversalSports and BP team with Bumebox to help fans follow and learn more about 2012 Olympic athletes. &lt;a href="http://ping.fm/1tg55"&gt;http://ping.fm/1tg55&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/25157704900</link><guid>http://protobrand25.tumblr.com/post/25157704900</guid><pubDate>Fri, 15 Jun 2012 09:53:29 -0400</pubDate><category>UniversalSports</category><category>BP</category><category>Bumebox</category><category>Olympic</category></item><item><title>amazon.joy? #L&amp;#8217;Oreal.beauty? Brands race for distinctive domain names as new suffixes become...</title><description>&lt;p&gt;amazon.joy? #L&amp;#8217;Oreal.beauty? Brands race for distinctive domain names as new suffixes become available &lt;a href="http://wapo.st/MP2Bqz"&gt;http://wapo.st/MP2Bqz&lt;/a&gt;&lt;/p&gt;</description><link>http://protobrand25.tumblr.com/post/25106980510</link><guid>http://protobrand25.tumblr.com/post/25106980510</guid><pubDate>Thu, 14 Jun 2012 15:42:00 -0400</pubDate><category>amazon</category><category>l'oreal</category><category>brand</category></item></channel></rss>
