June 2010
36 posts
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Ben & Jerry’s donates waste to VT farmers to feed their pigs, who love @CherryGarcia but hate Mint Oreo! Number 5 in the Protobrand25
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LLBean products have a 100% satisfaction guarantee and can be returned any time you aren’t happy. Consumer focus in the Protobrand25
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Interesting interview with lead designer of #L.L.Bean Signature. His expert direction is another reason they made the protobrand25
http://ping.fm/4JaBz
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The LLBean flagship store in Freeport ME is open 24 hours/day 365 days/year. Such accessibility helps brands make the Protobrand25
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With a bevy of sound technology breakthroughs, its a small wonder Bose ranked at number seven on the Protobrand25 http://ping.fm/PNsEv
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Although the Sistine Chapel was painted by Michelangelo, the sound heard is all Bose from the Protobrand25 http://ping.fm/btVCy
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SamuelAdams shows their appreciation of good design with their Barrel Room Collection bottles. http://ping.fm/yi9W4
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Protobrand and the Protobrand25 at the AdClubEdge Branded in Boston event http://ping.fm/kwAjI
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Bringing humor “Straight from the Bog” has helped evolve OceanSpray from just a cranberry grower, to number 9 on the Protobrand25
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Staples is ranked in the top 25 for EPAs Green Power Partner list. Reducing environmental impact and increasing their spot on Protobrand25
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Staples sold $7.5M worth of Easy buttons. $1M was donated to the Boys&Girls Clubs of America. Brands that give back make the Protobrand25
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“Trusted Everywhere” has demonstrated that Duracell is used in hospitals, Nascar, the Amazon and IMAX. A strong slogan in the Protobrand25
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Duracell launched Smart Power in 2009 to expand it’s copper-top legacy to “personal power solutions,” a reason they’re on the Protobrand25
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Fidelity ‘s “Turn Here” campaign has evolved from billboards and ads to mobile banners and apps, a reason why they made the Protobrand25
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Xerox is focused on building its solutions portfolio while advancing the science of printing. Another reason they made the Protobrand25
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The Xerox Brand is making strides to distance itself from its old ‘printer company’ stigma to a material solutions provider.
http://ping.fm/cOX2d
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CVS has the number 1 Retail Loyalty Program w/ more than 50M active ExtraCare members. Loyal consumers help brands make the Protobrand25
Survey: ESPN, other CT brands score big | Hartford Business http://ping.fm/N2fUs
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An interesting look into NewBalance shoe designer Brett Golliff’s design process. http://ping.fm/t7Ddr
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Everything about NewBalance, from their logo to their shoes, speaks of speed. That must be why they are accelerating in the Protobrand25
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New Balance focuses on “everyday athletes,” from officers to waiters. This understanding of their target is why they made the Protobrand25
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Ethan Allen was named after the Vermont revolutionary leader, farmer, philosopher, & politician. A strong brand name among the Protobrand25
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A storied history is a signature characteristic of powerful brands. With Cole Haan it is no different. That’s why it is in the Protobrand25
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Check out Monster.com’s Keep America Working tour - http://ping.fm/EkKUV Such an engaging outreach keeps Monster in the Protobrand25
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Welch’s has 1150 grower-owners in the US dedicated to the best crop. “No wonder it tastes so good” & no wonder they made the Protobrand25
Red symbolizes guilt, sin, anger, but also lust, passion, love, beauty. With the red door, Talbots addresses the 2 complex faces of shopping
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The red doors at Talbots became a signature of the brand as early as the late 1940s. Powerful brand symbolism is key for the Protobrand25
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Protobrand25 mentioned in the New York Times http://ping.fm/tUkcr
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One of Timberland’s strengths, and a reason they made the Protobrand25, is their continuing focus on the environment http://bit.ly/1YQ1cE
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As the market leader and the first most recognized name in candles, it’s no surprise Yankee Candle made it to the Protobrand25
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A surprise to some: the male-skewed WWE brand may have made the Protobrand25 because many of those on the top rope are women http://ping.fm/1KV7q
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Another reason The Hartford made the Protobrand25 is their tailoring of communications to the current times http://ping.fm/qFhGJ
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One reason The Hartford made the Protobrand25 at 24 is that they keep up with the times even after 200 years. http://tinyurl.com/hartfordmobile and http://ping.fm/CEaQT
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One reason Timex made the Protobrand25 was its surprising ability to find media placement for product. See http://ping.fm/txMuT
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Protobrand25 released today, front page Globe business: http://tinyurl.com/protobrand25 Download at http://ping.fm/rwsdk
